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Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.

In today’s competitive buyers’ market, customers are becoming increasingly savvy, and their purchasing decisions are evolving. So it’s not enough to merely sell your services. Imagine if you could sell more by selling less.

Business advisor Dan Kuschell says that by adopting an interview strategy instead of a sales approach, you can acquire more clients and maximize sales. With this strategy, it’s crucial to recognize selling as a method of helping customers achieve results. You can utilize an interview setting to influence customers emotionally to employ your services to solve their most pressing issues. 

In today’s episode of Growth to Freedom, Dan Kuschell discusses how to boost sales by modifying your selling strategy. He also explains how to build a buyers’ culture and the true definition of selling.