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Standing out in nutrition
Growth Sessions: eCommerce Advertising
English - August 21, 2020 19:04 - 55 minutes - 51.2 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to scale a beauty brand on Amazon
Next Episode: Growth infrastructure for eCommerce
The way we purchase health products has fundamentally changed. Gone are the days of going to health and nutrition stores. These products are purchased online. Yet, standing out and cutting through the noise is a challenge in this highly competitive category.
In this talk, you'll hear from Michael Brandt - ex-Google, triathlete, and now Co-founder and CEO - on how, venture backed, HMVN has been able to leverage both DTC and Amazon for channels of ecommerce growth.
He'll be sharing tenets of success applicable to any emerging brand looking build a rabid and loyal customer base online first.