Paras Shah, Georgia Pacific: The growth hack mindset

Growth Sessions: eCommerce Advertising

English - March 16, 2023 04:01 - 45 minutes - 42.4 MB - ★★★★★ - 4 ratings
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Previous Episode: Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

Next Episode: Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors

In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.