Moving up the funnel with Amazon DSP
Growth Sessions: eCommerce Advertising
English - July 23, 2020 23:41 - 54 minutes - 50.6 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Transforming Amazon into a profitable channel
Next Episode: How to scale a beauty brand on Amazon
Amazon DSP's unparalleled access to first party shopping data presents myriad opportunities to advertisers.
In this talk, you'll hear from two media leaders in programmatic display and ecommerce: Price Glomski, EVP of Digital Commerce at PMG and Lisa Senensky DSP Lead at Perpetua on how they build full funnel media plans for their clients.
Learn from best practices and tactics that PMG and Perpetua have developed in working with global brands like Chaps, Crocs, and Cole Haan.
Topics that will be covered:
Audience shifting customers along the advertising funnel Why non-endemic brands should be activating media on Amazon DSP Metrics that matter beyond ROAS Wishlists and predictions on how Amazon DSP will evolve