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Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast
Growth Sessions: eCommerce Advertising
English - April 13, 2023 04:01 - 43 minutes - 40.4 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors
In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.