Mini Episode: The Critical Authority Threshold Might Be Holding You Back

Growth Machine Marketing Podcast

English - March 18, 2021 08:00 - 8 minutes - 6.91 MB - ★★★★★ - 11 ratings
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Previous Episode: #31 Peep Laja on How Small Businesses Can Build a Moat

Next Episode: #32 The 3-Step Framework to Making Your Brand Stick

Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth.

Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months.

Learn more about this theory in our 8-minute audio version of our blog post, “The Critical Authority Threshold: Why Patience Pays in SEO,” read by Amanda Natividad, Head of Marketing for Growth Machine.

Show Notes:

1:09 - The Critical Authority Threshold

2:10 - How to Cross the Critical Authority Threshold

4:39 - Why "No Results" Isn't "No Results"

5:29 - Quitting Early and the Critical Authority Threshold

6:46 - Analyzing Your Strategy: Is the CAT Holding You Back?

Links:

The Critical Authority Threshold: Why Patience Pays in SEO

Link Building (2:16)

Tracking Metrics (4:59)

Publishing Cadence (5:05)

SEO Strategy (7:53)