#28 Everything You Need to Know to Start a Podcast for Your Company
Growth Machine Marketing Podcast
English - February 02, 2021 09:00 - 48 minutes - 38.9 MB - ★★★★★ - 11 ratingsCareers Business business entrepreneurship marketing growth startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency.
We talk about:
Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion’s new podcasting course!...and we do a speed round of podcast FAQs.
And good news: Growth Machine listeners get an exclusive offer for Motion’s B2B podcast course! Simply use code GM30 at checkout to get 30% off.
Show notes:1:03 - What does it mean to have a done-for-you podcasting service?
3:58 - How transparency leads to trust.
8:24 - Creating your ‘theme statement’ starts with two questions: Who are you trying to help and where do they want to go?
11:46 - You’re not the hero of the story. Womp womp.
16:39 - The importance of genuine curiosity towards crafting each episode.
20:45 - Which metrics are most important when tracking the success of your podcast, and what about metrics that are immeasurable?
26:28 - Setting short-term and long-term KPI goals when you’re starting from scratch.
28:52 - Getting the most out of your podcast content through 3 phases: repurposing, distribution, and enrichment.
30:47 - The importance of consistency.
35:42 - Playing into different ways of interacting with your audience and guests to complement the traditional format of the podcast.
39:54 - In speed round style, Tristan answers all the getting-started podcast questions you’ve always wanted to ask.
Want Motion’s B2B course? Growth Machine listeners get an exclusive offer! Use code GM30 at checkout to get 30% off.
Links:Motion Agency (1:05)
Tech Qualified podcast with Jay Acunzo (8:44)
Nudge Podcast (10:51)
Google Analytics (22:24)
Buzzsprout (26:46)
Clubhouse (33:51)
Microphone recommendations on Motion’s site (40:40)
Squadcast (42:04)
Riverside (42:16)
Descript (44:10)
Motion Agency's podcast course [use code GM30!] (48:20)
Connect with Tristan Pelligrino:https://www.linkedin.com/in/tristanpelligrino/
https://twitter.com/tpelligrino
Growth Machine & Amanda Natividad:https://www.growthmachine.com/contact