#11 Corinne Watson: Ecommerce Content Needs to Move Forward
Growth Machine Marketing Podcast
English - September 30, 2020 18:23 - 38 minutes - 35.5 MB - ★★★★★ - 11 ratingsCareers Business business entrepreneurship marketing growth startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward.
Topics:
0:37 - Professional networking and how connection with others has changed since jobs have gone remote due to COVID.
3:45 - The importance of creating solid content with strong SEO, while also making it educational. Corinne describes the editorial strategy during her time with BigCommerce.
7:44 - Making the switch to SMS marketing.
9:35 - Working at a startup, you have room to experiment and room to make mistakes.
12:07 - How SMS marketing today compares to email marketing in 2014.
17:55 - Uses for SMS marketing.
19:38 - Predictions about Black Friday Cyber Monday, and the upcoming holiday season.
22:28 - Opportunities for content in ecommerce.
28:41- Where in the marketing funnel should a case study live and how can it be used in content?
31:15 - Postscript’s SMS marketing certification.
33:35 - Corinne talks about her work-life balance as a mom and adjusting to her new roles.
38:38 - Thanks for listening! Be on the lookout for next week’s episode. If you have questions or suggestions, you can find us on Twitter @growthmachine__.
Links:
Postscript’s Black Friday Cyber Monday Resource Center
BigCommerce (3:47)
Postscript (7:50)
Postscript’s SMS Marketing Certification (31:15)
2PM by Web Smith (38:14)
Lean Luxe (38:16)