How Can You Change Your Competitive Game? Create Alliance “Constellations” [Episode 114]

 Find out proven ways to increase the strategic power of multiple alliances Download and listen- on-the-go to Episode 114.  Scott and I welcome back Ben Gomes-Casseres for a strategic conversation.  We discuss how you can redefine what’s possible in your industry and create a unique niche through developing teams of companies that form “alliance constellations.” Ben is author of the book Remix Strategy: TheRead More

Download and listen- on-the-go to Episode 114.  Scott and I welcome back Ben Gomes-Casseres for a strategic conversation.  We discuss how you can redefine what’s possible in your industry and create a unique niche through developing teams of companies that form “alliance constellations.”

Ben is author of the book Remix Strategy: The Three Laws of Business Combinations (Harvard Business Review Press). He is an expert on business combinations, who has been studying, teaching, and consulting on the strategy of business combinations for thirty years. He is a Professor at the International Business School, Brandeis University. (Read more in Ben’s bio below).

You’ll gain insights on:

How alliance constellations have the potential to exponentially increase competitive advantages in the rapidly changing business environment
Why CEO and C-Suite leadership matters for alliance relationships, and how you can increase the ROI of alliance constellations by applying the “three laws of business combinations”
Immediately useful ideas for applying these laws to shape and lead your own constellations of strategic alliances

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When you build a larger alliance community, rules of engagement & membership norms are critical | @bencasseresTweet This

About Ben Gomes-Casseres

Ben Gomes-Casseres has been studying, teaching, and consulting on the strategy of business combinations for thirty years. His newest book is Remix Strategy: The Three Laws of Business Combinations (Harvard Business Review Press, 2015). Ben is a professor at the International Business School, Brandeis University (since 1995) and previously was a professor at Harvard Business School (1985-1995). Prior to that, he was an economist at the World Bank.

Ben has published five books and many academic and managerial articles. Ben speaks for and consults widely with companies seeking to create value from external resources and to improve the way they manage business partnerships. He holds degrees from Harvard, Princeton, and Brandeis. A native of Curaçao, he speaks four languages.  Read More about Ben Gomes-Casseres

Resources for This Episode

Listen to our conversation with Ben Gomes-Casseres in Episode 91: Creating New Value Through Remix Strategy 
Read about Ben’s book — Remix Strategy: The Three Laws of Business Combinations
Read about The Three Laws of Business Combinations — An Excerpt from “Remix Strategy”
Read Ben’s blog: Why Your Partnership Contract Is Too Important to Be Left to the Lawyers
Find out about senior executive’s surprising expectations and experiences of strategic alliances. Download our free study report: Building POWERFUL Strategic Alliances: How Companies of All Sizes Can Increase Their ROI

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For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript for episode 114.

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