What should you consider before writing a book?

Download and listen to our conversation on this issue with Ken Lizotte, Chief Imaginative Officer of Emerson Consulting Group Inc. Ken and his team focus on helping their clients create a distinctive presence through thought leadership, including publishing books.


Ken is the author of five books, including The Experts Edge: Become the Go-To Authority That People Turn to Every Time. He’s been interviewed by media including The Wall Street Journal, Fortune magazine, Financial Times, Investors Business Daily, and National Public Radio.


We discuss:

How to decide whether or not to write a book
Should you go through a commercial publisher or should you self publish?
Three critical steps to get started on your publishing journey