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Growth Hack

85 episodes - English - Latest episode: over 1 year ago - ★★★★ - 14 ratings

Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.

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Episodes

How Your Landing Page is Costing Your Sales

August 22, 2022 14:50 - 12 minutes - 11.2 MB

What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action.  Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR...

Why Taking A Break is a Hack

August 15, 2022 14:50 - 12 minutes - 11.9 MB

Have you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required on a weekly basis. So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast.  Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said W...

Marketing Meant for Humans Not Robots

August 08, 2022 15:08 - 19 minutes - 17.9 MB

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans. On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses ...

Captivating Stories Lead To Conversions on First Visit

August 01, 2022 20:01 - 20 minutes - 18.7 MB

How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action. As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy.  On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint. Cody is a...

Time for a break!

June 30, 2022 14:50 - 53 seconds - 843 KB

Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far. Right now we are planning and recording some amazing episodes but we want to hear from you! What topics haven’t we covered and what do you want to hear about! Reach out to me on LinkedIn or message us through our website...

Do You Know Why Your Customers Buy From You?

June 20, 2022 14:50 - 19 minutes - 17.5 MB

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions. Ryan is the proprietor of The Distilled Brand, author of two books on branding and messagi...

How To Make A Podcast That People Will Listen To

June 13, 2022 14:50 - 14 minutes - 13.2 MB

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through! Martha is the Senior Director for Audible. S...

Make Them Come To You Through LIVE Shows

June 06, 2022 14:50 - 21 minutes - 19.6 MB

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it.  On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a ...

Moving The Needle Through Academic Studies

May 30, 2022 14:50 - 25 minutes - 22.9 MB

  Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don...

Microsoft Power BI: Crushing Paid Ads Through Analytics

May 23, 2022 14:50 - 19 minutes - 27 MB

Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, w...

Finding A Slogan That Works

May 16, 2022 14:50 - 17 minutes - 15.7 MB

Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message.  The author of 3 books Michelle has been featured in Fast C...

Stop Paying Influencers & Find Partnerships That Show Authenticity

May 09, 2022 14:50 - 15 minutes - 14 MB

Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work.  On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relations...

Ways To Get Online Users To Want To Give You Their Info

May 02, 2022 14:50 - 18 minutes - 16.8 MB

Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 com...

LinkedIn: Stop Chasing The Algorithm

April 25, 2022 14:50 - 21 minutes - 19.3 MB

As marketers we are consumed with algorithm chasing. I mean this podcast is all about it!  When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-fig...

Should You Start A YouTube Channel?

April 18, 2022 16:18 - 22 minutes - 20.2 MB

Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generat...

If Your Ads Aren’t Performing You Probably Don’t Have A Strong Lead Magnet

April 11, 2022 14:50 - 17 minutes - 16.4 MB

We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Gei...

How To Use Humor To Increase The Success of Campaigns

April 04, 2022 14:50 - 13 minutes - 12.6 MB

Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile...

Will We Be Able To Track Marketing Results With All The New Changes?

March 28, 2022 21:33 - 22 minutes - 20.5 MB

The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results. Simon is the Vice President of Digital Int...

Critical Touch Points You Want To Consider Along The Consumer Journey

March 21, 2022 22:29 - 18 minutes - 17.1 MB

I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village!  Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective. We bring on Ryan Deiss. R...

I Trusted A Marketing Company & They Took My Money

March 14, 2022 14:50 - 20 minutes - 19.2 MB

Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest iss...

The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten

March 08, 2022 15:50 - 22 minutes - 20.1 MB

Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten.  We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior. Justin dives deeper into brand voice than anyone ever should. ...

Decision Making: Why Qualitative Beats Quantitative

February 28, 2022 15:50 - 22 minutes - 20.6 MB

Should we be making decisions solely on data? With all the data in our hands, what’s missing?   Well according to our guest today Tim Ash he believes the data experts are missing something key.   Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.     Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the ...

How Strong Is Your Brand's Story?

February 21, 2022 15:50 - 17 minutes - 16.2 MB

In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well. I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about. Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche. Spoiler alert we di...

What “Understanding Your Audience” Really Means

February 14, 2022 17:50 - 20 minutes - 18.5 MB

Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market. Learn what distinguishes a customer from ...

Making Your Conversions Blast Off With Analytics-Based Decision Making

February 07, 2022 15:50 - 17 minutes - 15.9 MB

Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website?  Are the growth hacks you are using working? If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need!  Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like...

Local Marketing for the Post-COVID Era

January 31, 2022 15:50 - 16 minutes - 15.1 MB

Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:   Facebook: www.facebook.com/PapiDigital Linkedin: ...

Making Sense of Your Marketing Data

January 24, 2022 17:25 - 17 minutes - 15.9 MB

Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.   Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not. In today's episode of Growth Hack, ...

How To Get The Biggest Names To Appear on Your Podcast

January 18, 2022 15:50 - 22 minutes - 21 MB

Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready!  One of the most common questions I hear is how do you get big names on your show? Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case! We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need!  We bring you, Travis C...

Smarter Decisions Happen When You Really Know Your Audience

January 10, 2022 15:50 - 23 minutes - 21.3 MB

Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode. On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.   For more episodes and information, visit us at ww...

Growth Hacking Your Podcast With Google

January 03, 2022 15:50 - 13 minutes - 12.3 MB

SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital ...

Turbocharging Your SEO Using Growth Hacks

December 27, 2021 15:50 - 21 minutes - 20.3 MB

Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/Papi...

SEO in 2022: What You Need to Know

December 20, 2021 15:50 - 19 minutes - 17.6 MB

Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigit...

It’s all about the SEO!

December 13, 2021 15:50 - 11 minutes - 10.5 MB

Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds. Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land.  We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines. -----...

Content Always Wins!

December 06, 2021 15:50 - 19 minutes - 18.1 MB

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute.  In 2014, he received the "Lifetim...

The Value of Starting a YouTube Channel

November 29, 2021 15:50 - 19 minutes - 18 MB

Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTu...

Marketing Tips for the Underdogs

November 22, 2021 15:50 - 19 minutes - 18.3 MB

Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for M...

Digital Detective Work Generates Better Engagement

November 15, 2021 15:50 - 19 minutes - 18.1 MB

Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes. Sprout Social Article by Jenny: https://sproutsocial.com/insights/there-are-no-shortcuts-to-a-sustainable-social-media-st...

Influencer Paradigm: Shifting Power from Platforms to Creators

November 08, 2021 15:50 - 19 minutes - 17.8 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram:  www.instagram.com/_papidigital/

Is a Live Show Right for your Business?

November 01, 2021 14:50 - 21 minutes - 19.3 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram:  www.instagram.com/_papidigital/

How Privacy is Affecting Marketing Around The World

October 25, 2021 14:50 - 21 minutes - 20 MB

Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/comp...

Why TikTok?

October 18, 2021 14:50 - 19 minutes - 17.9 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram:  www.instagram.com/_papidigital/

Influencer Marketing vs. Influence Marketing

October 11, 2021 14:50 - 25 minutes - 23.1 MB

Winfluence: Reframing Influencer Marketing to Ignite Your Brand http://jason.online/getthebook   For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Clubhouse Strategies & Beginner Guide

October 04, 2021 19:21 - 24 minutes - 22.1 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Should Your Company Do Social Media?

September 27, 2021 14:50 - 22 minutes - 20.4 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

What Should You Post on LinkedIn?

September 20, 2021 22:30 - 25 minutes - 23.2 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Next Level Conversion Rate Optimization

September 13, 2021 13:50 - 25 minutes - 22.9 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram:  www.instagram.com/_papidigital/

Why Should You Pay Attention to Facebook Ads Strategy?

September 06, 2021 14:50 - 20 minutes - 18.5 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Who Should Not Do Video Marketing?

August 31, 2021 20:05 - 19 minutes - 17.8 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Google Analytics 4: Turning Data Tracking Into Growth Hacking

August 23, 2021 14:50 - 18 minutes - 17.1 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Who Shouldn’t Start A Podcast?

August 16, 2021 14:50 - 11 minutes - 10.1 MB

For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/