5 Tips To Improve Your Paid Ads Campaigns 2020 (AdWords & Facebook)

In this Episode we breakdown how anyone running an AdWords Or Facebook ads campaign can make sure it hits a home run!

Topics we discuss;

Know your numbers

What are you goals leads/sales?

How much can you spend to acquire a customer?

Set out your budget

Don’t spread yourself to thin

Small budget focus on one platform

Larger budget assess which platforms will deliver you the best results

Be willing to test

Don’t just run it for a week and say it doesn’t work

Be will to try new things (text, calls to action, images, keywords, audiences etc)

Try sales, offers, upsells, offer bundles

Scale what works

When you find a winning ad/keyword/audience  - look to scale it

Kill or pause underperforming elements

Make sure your tracking is on point (last but by no means least)

Tracking is the key to good optimisation and account growth

Make sure you tracking events are set-up correctly and recording events when they happen on your site

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