Growing Your B2B Small Business with Robert Poole artwork

Revenue and New Customers Are All That Matters, Right?

Growing Your B2B Small Business with Robert Poole

English - February 15, 2021 15:00 - 10 minutes - 7.21 MB - ★★★★★ - 4 ratings
Entrepreneurship Business Marketing small business sales marketing small business marketing small businesses tips growing small businesses small business owners entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sell Benefits, Not Features, Right? Wrong.
Next Episode: Focus On This and You'll Be Out of Business

Why it is important to understand the difference between revenue, profit, cash flow, and net cash in the bank? This understanding is critical to a successful business, but it's not as simple as it seems. Listen to find out more.

Highlights

Revenue and sales are obviously critical.The market votes on your idea by using their wallet.Revenue is cash that customers pay to you.Profit is a theoretical number and should be used as an indicator.What really matters is cash in the bank vs debt and liabilities.Many entrepreneurs generally like to look at sales and revenue and miss profit issues.Make sure to stay on top of and understand financial statements and how to analyze them to make sure that you are focusing on the correct strategies.Always get comparisons to previous periods of time.