Growing Your B2B Small Business with Robert Poole artwork

Go All Hollywood (or at least model them)

Growing Your B2B Small Business with Robert Poole

English - March 09, 2021 17:00 - 11 minutes - 8.15 MB - ★★★★★ - 4 ratings
Entrepreneurship Business Marketing small business sales marketing small business marketing small businesses tips growing small businesses small business owners entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Hollywood uses marketing techniques to promote projects far in advance of the release date and this is a great strategy for businesses to use to grow awareness and create a strong launch.

Highlights

With most companies, their customers heard about a new product or campaign the day it was released.The more people that buy a product or service the more opportunity there is for word of mouth.Hollywood starts their pre-release campaign a year or more in advance.Start talking about the concept ahead of time.Make a lot of noise and promotion to get scene.Start slow and build over time to keep customers aware and interested.Ramp up ads and promotions the closer you get to the release date.Continue to promote heavily for the first few weeks after the launch.