Fire Your Clients (well, some of them)-Part-1
Growing Your B2B Small Business with Robert Poole
English - May 05, 2021 19:00 - 11 minutes - 7.88 MB - ★★★★★ - 4 ratingsEntrepreneurship Business Marketing small business sales marketing small business marketing small businesses tips growing small businesses small business owners entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Do you hate some of your clients (or at least dislike them)? That means you are attracting and selling to the wrong people. Yes, it’s simple as that. One of the biggest stresses in our business is dealing with clients who we don’t like and don’t share the same values with. Listen to find out how you can wake up and look forward to interacting with your clients.
Highlights
Having unpleasant clients is not a requirement in business.Do your best to not attract and take on clients that you don’t want to do business with.
Most inbound customer calls are not positive. So, there are a lot of negative interactions.
If your customer service employees are having bad interactions every day, then it is bad for the company.
You should be looking for clients that share your company values.
Having the wrong clients with incorrect expectations can be bad for the company. They will eventually leave and will not have good things to say to future prospects.
Placing money over values and fit can be a magnet for poor client relations.
Have intentional planning and strategies for client fit. Define the client in meaningful ways.
Many businesses are not aligning their marketing to target the correct clients and repel those that aren’t a good fit.