2 Types of Marketing that will Grow or Kill your Business
Growing Your B2B Small Business with Robert Poole
English - September 28, 2020 16:00 - 10 minutes - 7.24 MB - ★★★★★ - 4 ratingsEntrepreneurship Business Marketing small business sales marketing small business marketing small businesses tips growing small businesses small business owners entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As a business owner, how can you get new clients for your business? Well, you can do things like run ads and industry publications, run online ads that point your website, send out physical mailers and fliers, or email general information on your product or service to your email list. These methods belong to the passive marketing category.
Active marketing involves proactively approaching very specific potential customers. This can be done in person, which is the best-case scenario for b2b, in my opinion, over the phone, and via video call. It can also be done online, but it has to be done in a very specific way. The key to active marketing is it has to be measurable. If it isn’t measured, it’s not active; it’s passive.
In the last 20 years, 90% of our clients have come from cold calling and referrals. That said, it doesn’t mean cold calling is the Holy Grail for every business. What works for my business might not work for your business. We’ll be looking at specific active marketing techniques that you can employ in your business to get results faster.
Key Talking Points of the Episode:
The difference between active methods and passive methods of marketingHow I grew my businessHow cold call calling and referrals can grow your businessStandout Quotes from the Episode:
“Feeling good and being proud of your image doesn’t pay your mortgage.”
“Branding certainly has its place, but generally, it’s not a revenue generator.”
“The key to active marketing is it has to be measurable. If it isn’t measured, it’s not active; it’s passive.”
Next Episode:
In the next episode, we will talk about more specific active methods and how you can implement them in your business or tweak them if you’re already doing them. Make sure you listen in.
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Resources Mentioned:
Grab the FREE eBook “Top 10 Secrets for B2B Small Business Owners” at http://www.growyourb2bcompany.com.
Website: https://www.salesdouble.com
Facebook: https://www.facebook.com/YourSalesDouble