In this episode, Michael and Chris talk with Bob Alesio talk about paid search advertising, and how to use pay-per-click to build your painting business. Learn what makes it cost effective, and how PPC campaigns work. Grow Your Painting Business is a free podcast from SearchPrimer.com.

In this episode, we cover:
What's the difference between paid search and organic traffic?
What are the main Pay-Per-Click (PPC) format?
How does Pay-Per-Click (PPC) work? How does it show up on Google results?
How do agency experts build a PPC campaign?
Can you do PPC on your own?
How much should you budget for PPC?
How do Google and PPC agencies ensure PPC is fair and cost-effective?

For more information on the tools and resources mentioned in this episode, please visit:


SearchPrimer: https://www.searchprimer.com/

Industrial Clicks: https://www.industrialclicks.com/

Google Ads: https://www.ads.google.com/

A David Creation: https://www.adavidcreation.com