Have you ever felt like you don’t fit into a certain fitness ‘image’? Or have you struggled to find a place in fitness that really makes you feel great about yourself? 

Today on the show, I'm talking to good friend, Laura Hoggins. If you’re in the UK, you may know “Laura Biceps” already. She’s built a name for herself in the fitness industry by being authentically her. Laura has inspired a new generation of women to be proud of their strength - both inner and physical. But if you’re not a woman, don’t think this episode isn’t relevant to you. Everyone can learn a lot from Laura’s story! 

Laura has built an incredible online community of empowered followers, is the director of a top London boutique studio network and has an incredible knack for building communities that make people feel included and celebrated for their individuality. 

In a world that seems to praise you for ‘losing weight’ or ‘toning up’, that promotes 8-week shreds and beachbody challenges, Laura’s approach to health, fitness and body image is a breath of fresh air.

This episode is full of great perspectives on body image, building a community, fitness business, and much more!

Links mentioned in this episode:

Laura Hoggins website, Instagram, and FacebookThe Foundry website, Instagram, and FacebookLaura’s Book, “Lift Yourself”Will’s Facebook, Instagram and Email AddressSH1FT Fitness Website