Groundswell Origins Podcast
115 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 29 ratingsWelcome to The Groundswell Origins Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast, you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.
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Episodes
Rob Bell | The Heretic Creator
March 21, 2024 20:57 - 1 hour - 100 MB🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing “where’d you park your spaceship” and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transi...
Rand Fishkin | The Sea Change of Search and Ai
March 14, 2024 23:51 - 1 hour - 87.3 MB🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-...
Jason Feifer | The Future of Entrepreneurship
February 29, 2024 21:57 - 27 minutes - 38.2 MBIn this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry. Jason delves🤿 into the transformative nature of media and content creation, emphasiz...
Renee Warren | Create Visibility with PR
February 15, 2024 23:04 - 1 hour - 86.8 MBIn an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact. PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand. Marketing has never been easier yet gettin...
Christopher Young | The Economics of Ethics on Brand Valuation
February 08, 2024 21:35 - 1 hour - 105 MB🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️ 👨🏫 For the past two decades, Dr. Chris Young ...
Sunny Dublick | The Art of Authentic Branding
February 01, 2024 22:22 - 1 hour - 184 MB🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the para...
Annie Schiffmann | Social Media Simplified
January 25, 2024 21:48 - 1 hour - 148 MB🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On ...
Maja Voje | Got to Market Strategies
December 21, 2023 22:03 - 1 hour - 85.6 MBIn this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain t...
Paco Underhill | The OG of Retail Anthropology
December 14, 2023 21:58 - 54 minutes - 125 MBGet ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.",”What Woman Want”, and “Call of the Mall.” As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies ...
Jay Acunzo | Creating content that resonates
December 07, 2023 18:35 - 44 minutes - 60.9 MBMeet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results. "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your i...
Jay Acunzo | Creating Content that Resonates
December 07, 2023 18:35 - 44 minutes - 60.9 MBMeet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results. "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your i...
Susan Casey | Save the High Seas
November 28, 2023 19:59 - 13 minutes - 19 MBStop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share ri...
Robert Lee | A Financial Perspective on Marketing
November 23, 2023 19:16 - 1 hour - 102 MBThis weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise. His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an i...
Robert Lee | A financial perspective on marketing
November 23, 2023 19:16 - 1 hour - 102 MBThis weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise. His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an i...
Katrina Wyckoff | Brave brands make impact
November 09, 2023 19:31 - 1 hour - 121 MB🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs...
Katrina Wyckoff | Brave Brands make Impact
November 09, 2023 19:31 - 1 hour - 121 MB🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs...
Mark Rushmore | A Brush with Sustainability
November 02, 2023 17:18 - 50 minutes - 70 MBThis week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate. The Groundswell Origins Podcast interviews legends in marketing and business, as wel...
Mark Rushmore | A brush with sustainability
November 02, 2023 17:18 - 50 minutes - 70 MBThis week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate. The Groundswell Origins Podcast interviews legends in marketing and business, as wel...
Robert Rose | Mastering content strategy
October 12, 2023 18:24 - 1 hour - 91.1 MBIn this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, t...
Susan Casey | Uncovering the Deep Sea
September 28, 2023 17:16 - 1 hour - 91.3 MBNY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it’s inhabitants, while ...
Susan Casey | Uncovering the deep sea
September 28, 2023 17:16 - 1 hour - 91.3 MBNY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it’s inhabitants, while ...
Bruce Kasanoff | The Work-Life Integration
July 21, 2023 12:35 - 1 hour - 103 MBOn this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay betw...
Gina Bianchini | The Mighty Groundswell
June 15, 2023 17:54 - 53 minutes - 73.3 MBGina Bianchini is CEO and founder of Mighty Networks. She is dedicated to creators building their own communities outside of other social media networks that make it so difficult. She is the author of the best-selling book, "Purpose: Design a Community & Change Your Life." She has been on the cover of Fortune, Vanity Fair, and many more. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn abo...
Brian Fanzo | Grow Community with Authenticity
June 08, 2023 16:47 - 1 hour - 94.7 MBAloha, this weeks guest is Brian Fanzo! He is a keynote speaker, a digital futurist, and an Ai artist to promote neurodiversity & inclusivity. Brian has such a drive for creating a impact on the world and is truly one of the most authentic people in the Web 3.0 space. His newest Project “Shades of ADHD” and “ADHD is” collections is Ai generated art that he has been creating and perfecting with each collection. His insightful take on utilizing Ai, finding the future trends, and how to grow yo...
Jenn Lim | Beyond Happiness a Strategy for Culture & Growth
May 25, 2023 17:07 - 1 hour - 88.5 MBAloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future...
Brian Piper | Content Marketing the Epic Strategy
May 11, 2023 17:31 - 1 hour - 149 MBIn this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in. The Groundswell Podcast—interviews legends in marketing and b...
Mark Schaefer | The Next Strategy for Brands is Community
May 04, 2023 17:52 - 56 minutes - 77.7 MBWelcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle i...
Jay Baer | Marketing at the Speed of Customers
April 27, 2023 17:15 - 1 hour - 83 MBOn this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marke...
David Allison | Rise of the Values Economy
April 13, 2023 19:38 - 1 hour - 74.7 MBIt’s time to kill demographics. Good and dead. For millennia, we’ve been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and change...
Tucker Max | The Waves of Impact from Writing a Book
March 21, 2023 17:17 - 46 minutes - 54.2 MBThis episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating acro...
Scott A. Martin interviewed by Tyler Chisholm | Groundswell's Origins
February 23, 2023 14:51 - 1 hour - 135 MBA background episode interview by Tyler Chisholm talking about the launch of Scott’s 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101. In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you...
Dr. Elizabeth Lindsey | Ancient wisdom with modern applications
January 19, 2023 17:01 - 26 minutes - 29 MBIn this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across ind...
Joe Pulizzi | Creator Content & Strategies For Web 3
December 09, 2022 17:22 - 1 hour - 85.9 MBWhat is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space. "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi #groundswellpod...
Guru Singh | The Wave Spell Part 2
September 06, 2022 17:20 - 1 hour - 142 MB VideoThe second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer. He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology. His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms. Paddle in. The Groundswell Podcast—interviews legends in marketing and b...
Guru Singh | The Wave Spell part 2
September 06, 2022 08:15 - 1 hour - 142 MB VideoThe second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer. He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology. His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms. Paddle in. Follow Guru Singh: https://linktr.ee/gurusinghyogi Instagr...
Geoffrey Moore | Staircase to Sustainability
August 12, 2022 17:09 - 1 hour - 85.7 MBIn this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore’s time assisting start-ups with Wildcat Venture Partners. This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the cr...
Gary Henderson | The Next Wave Creator Economy
June 06, 2022 17:14 - 1 hour - 54.7 MBPaddle in. Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org. In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs. This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me. He shares how he is changing the way marketing /business and creators will market and build susta...
Jaiya & Ian Ferguson | Mixing Business with Pleasure
April 15, 2022 20:32 - 1 hour - 51.3 MBPaddle in. Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business! These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix. In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Ro...
Jaiya & Ian Ferguson: Mixing Business with Pleasure
April 15, 2022 20:32 - 1 hour - 51.3 MBPaddle in. Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business! These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix. In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robb...
Shaun Tomson | Never Turn Your Back On The Ocean
March 01, 2022 17:16 - 56 minutes - 38.7 MBPaddle in. Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compass...
Shaun Tomson: Never Turn Your Back On The Ocean
March 01, 2022 15:35 - 56 minutes - 38.7 MBPaddle in. Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compass...
Cherie Cohen | Making Global Waves in Sports Marketing
February 21, 2022 17:18 - 1 hour - 53.6 MBPaddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League. It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away. ...
Joe Pulizzi | The Content Entrepreneur
February 01, 2022 17:39 - 1 hour - 47.8 MBPaddle in. Tilting the Content Creator Economy with Content Entrepreneurs What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur? How do you build a strategy to take advantage of the exploding creator economy? It's about the tilt. This week's guest is one of the most respected individuals to speak on this topic. Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total ...
Lucas Di Grassi | Racing for Innovation and Sustainability
January 06, 2022 17:33 - 59 minutes - 43.4 MBPaddle in. In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports. He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driv...
Jeff Pensiero | The Baldface Truth
December 30, 2021 15:37 - 53 minutes - 38.8 MBPaddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing. Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not du...
Pauline Brown | Aesthetic Intelligence a Tasteful Strategy
December 17, 2021 17:35 - 1 hour - 54 MBPaddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand. As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet ...
Dave Navarro | Unplug to Connect
November 30, 2021 19:50 - 58 minutes - 42.5 MBPaddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics. Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers). We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about ho...
Gina Bianchini | The Mighty Power of Building Your Community
November 05, 2021 13:11 - 48 minutes - 35.7 MBPaddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own. The Groundswell Podcast—interviews legends in marketing and busi...
Gina Bianchini - The Mighty Power of Building Your Community
November 05, 2021 13:11 - 48 minutes - 35.7 MBPaddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own. Get your copy of the: Independent Creator Manifesto Follow Gina: ...
Neal Schaffer | Influence Your Strategy
October 27, 2021 17:27Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today. Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. I also have a podcast called Maximize Your Soci...