00051. How Greg Mercer Ditched His Dream Job to Build Jungle Scout and All His Entrepreneurial Lessons in Between

On today's episode of Gritty Founder, Kreig Kent talks with Greg Mercer about how he built and grew Jungle Scout. Greg shares valuable advice on building a product, as well as tips for those interested in becoming Amazon sellers.

Greg Mercer is the Founder and CEO of Jungle Scout, the leading software for Amazon sellers. Greg is a leader in the Amazon selling community, who built Jungle Scout from a Chrome extension into a robust suite of SaaS solutions. Greg is a graduate of Auburn University who loves big data, coffee, and traveling the world with his wife, Elizabeth.

Some Questions Kreig asks Greg:

- What does selling on Amazon mean, and how do people make money? (13:04)

- How do you get started selling on Amazon, and where does Jungle Scout come in? (15:30)

- What is the most success you’ve had selling on Amazon, and what was the product? (19:48)

- If someone was gettings started today on Amazon, what do they need to learn or be good at? (21:54)

- What do you think is the most important ingredient for a founder who is starting out today? (34:42)

- What kind of company might disrupt Amazon? (46:04)

In This Episode, You Will Learn:

- About Greg’s background and how he became an entrepreneur (4:23)

- How Greg got started selling on Amazon (13:16)

- Why and how Greg started Jungle Scout (15:47)

- Decrease the scope and increase the simplicity of your project (34:51)

- Don’t take no for an answer (36:10)

- How Greg initially promoted Jungle Scout (38:40)

- Why Greg thinks social proof is becoming more important than brands (43:31)

Connect with Greg Mercer:

Twitter

Personal Website

Jungle Scout

Also Mentioned on This Show...

Greg’s favorite quote:

“The reality is great highs, terrible lows and unrelenting stress. Don't think people want to hear about the last two.” ―Elon Musk

Greg’s book recommendation:

Radical Candor by Kim Scott

More resources

The Million Dollar Case Study