#173: Margo White | Creating Content DNA

Margo White is a serial entrepreneur. 4 years ago, she changed the direction of her business and went into Copywriting.

But not JUST copywriting...

There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before I entered this market.

Margo's portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you.

Connect with Margo:
LinkedIn: https://www.linkedin.com/in/margowhite/
Instagram: https://wwwinstagram.com/meanmarketer

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