It was a challenge to create buzz & ensure credible launch for a hospital tucked in Azamgarh district in Uttar Pradesh.
With a mission to creating something big, The GreyMatters zeroed in former President Dr APJ Abdul Kalam. By establishing effective communication with his office and about a month's persuation, Dr Kalam did make it to event, resulting in big take off of Ashirvad Hospital, Azamgarh.
Listen to the GreyMatters case study.