EP150. Can new beauty brands be more sustainable?
Green Beauty Conversations by Formula Botanica
English - March 02, 2023 09:00 - 7 minutes - 3.38 MB - ★★★★★ - 198 ratingsFashion & Beauty Arts Health & Fitness business environment beauty botanica clean cosmetic eco formula formulation formulator Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When you start a beauty brand, every aspect of it from your own unique formulations to your packaging and branding are up for grabs. Every detail is in your hands and even if outsourcing tasks, you, as the founder, have control.
If you embrace sustainability in your brand mission at the outset, it will drive every detail and decision. How much easier this is than struggling to audit a beauty business later on against sustainability principles and finding it falling short.
In this Green Beauty Opinion, Formula Botanica CEO and podcast host Lorraine Dallmeier discusses the advantages nimble, newcomer indie beauty brands have over the “oil tanker” giant firms of personal care.
It will still take indie brands boundless energy, resources and resolve to be true to any founding mission to act on sustainability not just talk about it. However, the advantages and the market is theirs if they prepare ahead rather than retro fit sustainability as most personal care conglomerates must do.