GMBS: Ben Davies of Vypr

Having worked as a buyer with Sainsburys and the Coop Ben Davies had seen too many products launch into supermarkets and fail to meet expectations, often with costly consequences.

Realising that technology provided the opportunity to build a platform that could help rapidly inform retailers and brands he set about creating Vypr - an intelligence platform that captures responses from the public at scale.  Vypr is now plugged in to the NPD process for numerous companies, large and small, testament to the loyalty the service has already inspired.

Ben shares the journey of Vypr, which hasn't been easy at times, and also looks to the future as the business is starting to rapidly scale.

Check out Vypr here - https://vyprclients.com - or download the app from the App Store and start earning for answering Vypr steers yourself!

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Produced & Presented by Joe Taylor
Sound & Music Editing by Andy Blackaby-Iles