Great Companies! Great Leaders! with Nick Lambesis, Founder of The Lambesis Agency

Nick Lambesis is the Founder of The Lambesis Agency which has developed a disproportionately large number of long-running iconic international brands from 1987 to 2019. In his new role as Managing Partner of Tipping Point Inc he has partnered with La Mer Walker who he worked with at Lambesis and then headed up a creative team at BCDV--Boston Consulting Digital Ventures. They now focus on both traditional brand development as well as the future areas like NFT’s and the Metaverse. Historically Lambesis is known for breakthrough work and the creation of blockbuster international brands, including five Coke Brands--Dasani bottled water, Gold Peak Tea, Honest Tea, Fuze and McCafe--Physicians Formula, Bebe, Campari, Grand Marnier, Fisker Automotive, Hitachi, Guess, Skyy, Charles David Shoes, and Tacori Fine Jewelry.

The work The Lambesis Agency did for Airwalk and the method of primary research used became one of the central ideas behind the bestselling book, The Tipping Point by Malcolm Gladwell who dedicated and entire chapter Case History to this phenomenon. Gladwell began work on the book shortly after receiving tremendous response from his seminal 12-page article entitled "The Hunt for Cool" which ran in The New Yorker Magazine in 1997 which featured DeDe Gordon, the Lambesis Director of Research and Trends. The methods The Lambesis Agency used to research and brand clients pioneered many new developments in marketing, including the creation of buzz, viral marketing and the use of short films on the internet.

A Forbes cover story featured another Lambesis client, Bebe Women’s Clothing, and highlighted the role style-based marketing played in creating a “buzz” as Bebe Women’s Clothing became the second hottest growth company in America. This same meteoric growth was the norm for all the brands Lambesis transformed into icons and took them to the top tier of their respective categories.

The Lambesis Agency has also been a winner in the industry’s top award shows, including the One Show (Silver and Bronze), and a Kelly Award finalist twice for creating one of the top 25 magazine campaigns in America. In 1995 Lambesis was one of two agencies honored in San Francisco as “Best Agency in the West.” The Lambesis Agency's work has been featured in four marketing textbooks, publicized extensively in trade publications, and featured in the Mel Gibson movie What Women Want.