Great Brand Minds
5 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 1 ratingGreat Brand Minds is a production of News UK and Advertising Week that explores the intersection of brands and marketing. Recorded for Advertising Week Europe 2021.
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Episodes
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard
May 07, 2021 12:48 - 7 minutes - 6.67 MBOnce upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
Jody Elphick, Head of Brand and Content, Callaly
May 05, 2021 12:44 - 7 minutes - 6.69 MBAfter years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?
Zoe Harris, CMO, On the Beach
May 03, 2021 14:49 - 6 minutes - 5.59 MBRecorded for Advertising Week Europe 2021, On the Beach CMO Zoe Harris speaks about the power of medium, and weathering the pandemic storm as a travel retail site.
Felipe Ambra, Global VP, Corona
May 01, 2021 14:45 - 7 minutes - 6.94 MBFrom Advertising Week Europe 2021, Corona’s Global Vice President speaks about brand safety concerns and the state of Corona Studio, the beer brands media production arm.
‘The Power of…’ Interviews: Content, Audiences, Emotion, and Medium
April 30, 2021 12:52 - 27 minutes - 25.1 MBMuch discussion in advertising focuses on its science and art, the creativity that drives it and the data that underpins it. But as important is the context in which advertising is communicated. What is The Power of Content, Audiences, Emotions and Medium? How does the content around advertising have impact on its consumption? How does … Continue reading "‘The Power of…’ Interviews: Content, Audiences, Emotion, and Medium"