Episode 53: David Placek of Lexicon Branding
Grassroots Motorsports and Classic Motorsports podcast
English - February 10, 2016 19:41 - 47 minutes - 65.2 MB - ★★★★★ - 13 ratingsSports sports cars racing motorsports road racing autocross imsa scca nasa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 52: Al Unser Jr.
Next Episode: Episode 54: SCCA's Hayward Wagner talks about Targa
How did your favorite car get its name? We talk about the secrets of naming cars—and almost every other product in the world—with David Placek of Lexicon Branding. Lexicon is the agency behind such iconic names as the Subaru WRX and Outback, the Honda Ridgeline, the Scion brand and even items like the Swiffer and Febreeze. It's a fascinating look at how words and sounds affect our thoughts of products.