On this episode of Grass Routes Podcast, Def Jam Records' VP of Digital J.D. Tuminski talks to Brandon killabh Hall and Erin Ashley Simon about the pressure of revamping Def Jam (5:00), Vince Staples GoFundMe campaign (6:35), digital marketing advice for upcoming artists (12:50), digital strategy implemented for artists who appear to be independent but are actually signed to labels (17:30), and also working on J.Cole's previous campaigns (29:54)

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Grass Routes Podcast is a deep dive into the Culture, touching on the future, past and present of both the hosts Brandon "Killabh" Hall and Erin Ashley Simon and your favorite influencers, celebrities and artists. Our podcasts explores the honest, personal and vulnerable stories, thoughts, opinions and introspective statements that helped shape our guests and hosts into who they are, their careers and more.

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