In this conversation we discuss disruptive innovation, where it’s currently leading us, and a specific example of how it can be indistinguishable from magic when done right.

[2:00] - A public email thread from a famous VC passing on Airbnb, serves as an example of how non-obvious disruptive innovation is. (Paul Graham has a goldmine of posts in that link)

[6:00] - Josh Wolfe’s idea of directional arrow of progress and the half life of technology intimacy. (Link is to notes from his appearance on ILTB where he gives more context)

[9:15] - Clay Cristensen’s idea of the Innovators Dilemma and how large firms can fail “by doing everything right”. (Link is an overview from MIT including explainer chart)

[13:00] - The difference between a typical VC investment model vs internal Pharma R&D.

[20:00] - The idea of jobs to be done and how McDonalds was able to sell more milkshakes.

Predictions:

[27:00] - Augmented reality vs virtual reality

[31:00] - 3D printing

[34:45] - CTRL Labs

[39:00] - Latch

Other Mentions: 🏦 - “YC'“ - Y Combinator 🏦 - Fred Wilson - Union Square Ventures 📚 - Peter Thiel - Zero to One 📚 - Clay Christensen - The Innovators Dilemma📚 - Clay Christensen - Competing Against Luck📝 - Our Research Notes on Podcasts and Books Mentioned.

TLDL 1. If you plan to disrupt, it’s important to understand jobs-to-be-done and what customers are ‘hiring’ your product for.

2. The best innovations look like magic. (sidenote: Facebook recently acquired them)

3. Of all the other Lux Capital futuristic investments, Joel is especially excited about Latch (a smart access system for your home).

DISCLAIMER

Joel Shackleton works for Gold Investment Management. All opinions expressed by Joel and Broc or any podcast guests are solely their own opinions and do not reflect the opinion of Gold Investment Management. This Podcast and Substack is for informational purposes only and should not be relied upon for investment decisions. Clients of Gold Investment Management may hold positions discussed in this podcast.



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