Baxter Key - "The coolest person on Earth" (-Noah's dad), seafood savant, DJ, typophile, and least importantly, this week's guest! Baxter is the co-founder/owner of High Roller Lobster Company, and we get right into its history as Bissell Brothers was one of the first places High Roller's food ever was served (second only to the lawn of Baxter's childhood home). We also get into how he could have ended up in the breakfast game, what it really means to be a High Roller, what merch and travel have done for the brand, and why it actually is ok to hire your friends. Noah repeatedly pitches a questionable stationery store concept, Matt repeatedly says "slaps", while Baxter repeatedly drops knowledge in a way that only he can... there's a lot more going on behind the impeccably coordinated red jumpsuits and sick sideburns than you might expect. Listen, and in the High Roller spirit, have a good time while you do it.

Music: "Mountain Climb" by Jake Hill