Taking successes from the private industry to support government tech efforts is a widespread trend. With data, that's no different. Acxiom wants to take its experience in data practices in the commercial world to support government agencies in being able to make smart and actionable decisions for the public good. Vice President of Government and Public Sector Asya Smith and Chief Data Ethics Officer Jordan Abbott discuss the opportunities and ethical considerations for strategic data use.

This episode is sponsored by Acxiom.