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#2 - Clients: The good, the bad and the ugly
Google Partners
English - February 14, 2017 23:17 - 25 minutes - 35.1 MB - ★★★★ - 82 ratingsBusiness entrepreneur business marketing entrepreneurship finance leadership entrepreneurs interview entrepreneuronfire fire Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #1 - Turning leads and prospects into sales
Next Episode: #3 - Being effortless in the art of self promotion
Clients: The good, the bad and the ugly
There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.
Guest - Andrew Swinand, CEO Leo Burnett North America
Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.
Host: Alex Langshur