Goodwood Racecourse announced award-winning British Hat Designer Vivien Sheriff as Official Milliner for Glorious Goodwood 2014. Following traditional millinery practice combined with cutting edge design, Vivien has created three bespoke limited edition Goodwood panamas for ladies and gentleman. Each retailing at £275, t he panamas can be purchased from the Goodwood Shop whilst the women’s will also be sold through luxury British department store, Harrods. Glorious Goodwood will run from Tuesday 29th July through to Saturday 2nd August as the event, often considered the pinnacle of the sporting and social season, will once again establish itself as the British summer event not to be missed!

Based in the heart of rural Wiltshire, Vivien Sheriff’s English heritage millinery is a multi-award-winning, luxury brand at the forefront of British headwear design. With her headpieces favoured by British Royalty and celebrities alike, Vivien

Sheriff is the ultimate choice when it comes to millinery. She commented;

“I am very excited to take on the role of Official Milliner for Glorious Goodwood and reveal our limited edition panamas. The designs for each have taken inspiration from the countryside surrounding Goodwood Estate infusing a traditional shape and colour with subtly dyed detailed feathering – a signature theme across many of my collections. I hope to spot many of them on the racecourse during Glorious this summer!”