Non Breaking Space Show 112: Susan Weinschenk, Ph.D. — How To Get People To Do Stuff

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of *How To Get People To Do Stuff*, *Neuro Web Design: What Makes Them Click?* and *100 Things Every Designer Needs to Know About People*.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

This episode of Goodstuff Master Audio Feed is sponsored by:


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Jump to a conversation on…

2:25 What’s a normal day for you?
3:45 Being a science advisor on a TV show.
6:40 YouTube stars vs. TV stars
8:55 How do self stories help people keep resolutions?
11:24 If you’re talking about making a big change in your life, habit will only get you so far.
12:30 What is an example of a self story?
15:20 They were editing their stories based on what other people had said they did.
16:40 Sometimes I’ll write out what I think my story is right now.
17:30 There’s always more than one way to look at a situation.
18:50 The way you describe your life has a huge effect on you.
20:50 Is the best way to do it to write it down?
24:01 Don’t lie in your story. Your story has to be grounded in reality.
30:00 Do you have personas on the project?
31:50 What’s a “deep interview?”
36:10 I had someone crying in an interview about hooking up a television.
39:00 What you need is the story from people.
41:30 Customer support and trust is a big deal on the internet
43:00 You’re not an expert because you don’t make this kind of purchase every day.
47:00 Chris’ Instantpot story
51:00 Susan’s tent story.
59:00 Would you spend $18,000 without details about your insurance?
1:01:45 How can people find you on the web?

Links:

Christopher Schmitt
Christopher Schmitt @teleject
Susan Weinschenk on Twitter
The Team W
Podcast - Human Tech Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
YouTube Red
Mind Field on YouTube
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