My guest this week is a Senior Scientist with the Canadian Institute for Substance Use Research at the University of Victoria in Canada.  Professor Tim Stockwell is a man with a mission – to inform people about the link between alcohol and cancer.  He has been working tirelessly towards this goal for years and has made himself very unpopular with the liquor industry in the process!  


The fact that alcohol is one of the top three causes of preventable cancer is not exactly a secret – but it may as well be as so few people seem to be aware of it.  Even moderate amounts of alcohol can cause cancer and there is no safe amount.


In this Episode


We discussed the role of government when it comes to informing their citizens about the health risks of alcohol and agreed that governments should have some responsibility to inform and educate.
Tim explained that the Canadian govt had done a good job during Covid EXCEPT when it came to alcohol policy – they actually deemed it an “essential item” and expanded its availability and even reduced the price in some areas.
Here in South Africa our government went the opposite way and enforced several alcohol bans. These bans were implemented to clear the hospitals of alcohol related trauma patients so that Covid patients could be treated – and it worked! 
The alcohol ban in South Africa was like a massive social experiment, demonstrating the massive harm that alcohol does, both to individuals and to society.
I wrote an article listing the mind blowing statistics from this unprecedented period in South African history – called What If Alcohol was Banned 
Tim explained that alcohol consumption in Canada is the highest its been for 20 years and that they are catching up with the UK and Europe.
Canada has an alcohol deficit of $3.7 billion a year – this means that its costs the government $3.7 billion MORE (in healthcare costs etc) than it brings in from taxes.
It’s been known for at least 35 years that alcohol was a number one carcinogen and we agreed that producers should be telling their consumers about the risks – so that at least we are making an informed choice when we drink.
Scotland has successfully introduced minimum pricing (although the liquor industry fought it for 6 years!) and modelling demonstrates that this policy reduces hospitalisation and deaths.
The official figures of alcohol related deaths throughout the world is R3M a year but Tim believes that these figures are more like 5 or 6M. The official figures dampened down by the outdated view that “moderate drinking” is good for our health. 
Tim maintains that the misinformation that moderate drinking can be good for you has been responsible for millions of deaths worldwide.
We agreed the irony of the fact that alcohol kills far more people than Covid did – during Covid the whole world closed down yet nothing changes regarding alcohol…
We wondered what impact it would have if we saw daily graphs on tv showing us deaths and hospitalisations from alcohol like we did for Covid!
Although it’s a “hard sell” there ARE effective strategies that could be implemented regarding alcohol policy explained Tim – pricing and availability being two of them.
Also focus groups have expressed the view that the absence of warning labels on alcohol conveys a powerful message that its ok..
Tim was featured in a Canadian documentary recently – in this documentary an oncologist was explaining that be bought a fishing rod which was covered in warning labels yet a carcinogenic liquid has none!
We heard about a fascinating experiment in a Canadian Province where warning labels were introduced – quite striking labels with cancer warnings and the low risk guidelines.
This experiment proved labelling worked as it reduced consumption by 7%!
However it was halted when the liquor industry brought a legal action calling the labels “defamatory” (!)
We discussed the futility of being told to “Drink Responsibly” and agreed that this was just the liquor industry putting the blame on the consumer rather than being transparent about the dangers of consuming their product.
In spite of the struggles Tim does feel that there is hope – he feels that there is a “tide” of change and that alcohol may finally be having its “cigarette moment”
We talked about citizens “rights” and of course people must have the right to drink alcohol but they also have the right to be informed of the dangers – just like we are with cigarettes…
It took Scotland 6 years to get minimum pricing implemented but now other countries are introducing that policy.

More Info

Subscription membership – you can join up HERE.


20% ANNUAL MEMBERSHIP DISCOUNT CODE ANN052022 – valid during May 2022


To access our website, click HERE.
If you would like a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email [email protected].
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email [email protected].

Episode Sponsor


This episode is sponsored by the Tribe Sober Membership Program.  If you want to change your relationship with alcohol then sign up today
Read more about our program and subscribe HERE


Book a Discovery Call with me to find out if our membership would help you


Help us to Spread the Word!


We made this podcast so that we can reach more people who need our help.  Please subscribe and share.


If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.


Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!


We release a podcast episode every Saturday morning.


You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.


You can join our private Facebook group HERE.


 


PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)


Open the Podcasts app. EASY.
Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
Select the show under Shows (not under Episodes).
Scroll down past the first few episodes until you see Ratings & Reviews.
Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing too but it’s always good to read your experience).