Good Social Media Podcast

Public Figures on Social Media with Justin Baker

Justin Baker is a social media strategist and manager from Los Angeles, California. His client base is predominantly made up of public figures from the entertainment industry, politicians and religious leaders. In this episode we talk about what Justin does from his day to day role to how he strategises and advises his clients and helps them communicate with their fans and followers. It's an in-depth insight into a niche space for social media and one I find really interesting. I hope yo...

The Australian Bushfires and how Social Media Helped with Craig Mack

The Australian bushfire season in late '19 and early '20 was devastating, it was the worst we've seen. Throughout the devastation social media played an important part in connecting people, helping communities affected, informing the world of the extent of the fires with stories from the front lines. It also spread misinformation & negativity and also worked to stamp that out. My guest today wrote about the types of social media use during the fires & he joins me in this episode to discuss.

EP.63 The Australian Bushfires and how Social Media Helped with Craig Mack

Collaborative Marketing and Social Media with Jess Ruhfus

Jess is the founder of Collabasaurus as a way to connect brands for clever collaborations and partnerships, the "Tinder for brands" as Jess puts it. How effective is collaborative marketing and how can social media play a part? Is it just for big brands or can small and medium businesses collaborate effectively too? Jess takes us through these questions and also shares a personal story of how social media enriched an experience and led to deeper and new connections.

EP.61 Human 2.0: What Is It and Can We Have It

A pandemic forces us to live in a very different way than what we're used to, it drives us apart through social distancing yet we crave connection. Do we have the opportunity to socially and emotionally evolve because of COVID-19? Major social change happened after the 1918 Spanish Flu, will we see a change after COVID-19? E [email protected] W goodsocialpodcast.com

Human Content During COVID-19

Although we're separated through practicing social distancing in a way, we're closer than ever. Social media use throughout the COVID-19 pandemic has grown immensely and the content being shared is more human, more authentic and aiding us to form deeper connections than ever before. E [email protected] W goodsocialpodcast.com

Social Media Use During a Crisis

With so many of us now relying on social media to stay in contact with friends and family while social distancing, our consumption of social media is at an all-time high! In this episode Todd and Alex discuss enriching their relationships through social media while considering three key points for consuming and publishing content during the COVID-19 crisis. E [email protected]. W goodsocialpodcast.com

Unselfish Self Care on a Daily Basis with Cat Sanz

Cat Sanz joins me to talk about #fiveminutesofmine, a movement designed to make sure you don’t forget about well, YOU, & there’s never been a more relevant time than right now. The stress of the current pandemic is pressing down on all of us & there’s confusing messaging coming from every direction. In this candid conversation with Cat, you’ll hear us chatting about self care & what that really means, or can really look like on a daily basis. E [email protected]. W goodsocialp...

Christian Small's 191 Day Adventure

Christian Small is a PGA accredited golf coach who spends his days guiding amateur and professional players to improve their game. In 2019 Christian set himself the goal of playing in the Australian Open qualifier but not having played professionally for more than a decade he spent the next 191 days training and preparing. He shared everyday of his adventure on social media and through that, kept himself accountable, inspired others and achieved something he never imagined. ---------  ...

EP.56 LIVE from Social Media Marketing World 2020

Recorded LIVE from Social Media Marketing World, San Diego on March 3, 2020. Not on my usual recording equipment, so a noticeable difference in audio quality. I'm discussing the conference as a whole, my key takeaways and why we keep going back to SMMW. ---------   Let's make an episode together! I want to hear your stories of how social media has made an impact on your life. Let's turn your story into an episode to share it, inspire and educate others. Email me hello@goodsocialpodca...

Censorship and Social Media

The balance between censorship & free speech is constantly challenged in modern society. Even though the debate existed long before social media, the immense penetration of social media ensures that the impact of this struggle is felt & amplified around the world. --------- I want to hear your story of how social media has made an impact on your life and turn it into an episode to share, inspire & educate others. Let's make an episode! E [email protected]. W goodsocialpodcas...

Forming Connections on Social Media

  Recently I've had conversations with listeners about why they were on social media, the consensus was: Connections.   One of my fundamentals of social media, forming connections is essentially what social media is built on. In this episode I share some examples of the types of connections we can form and their benefits.   ---------   Let's make an episode together! I want to hear your stories of how social media has made an impact on your life. Let's turn your story into an e...

Everything You've Ever Wanted to Know About TikTok with Lachlan Kirkwood

TikTok had a huge year in 2019 and amassed more that 1.6 billion downloads. It is rivaling Instagram and it is set to continue to grow in 2020. So... what is it, where did it come from and how are people using it? Lachlan Kirkwood joins me in this episode to share his wealth of knowledge of TikTok, who is using the platform, what brands are doing with it and where things might be going from here. --------- Let's make an episode together! I want to hear your stories of how social media ...

New Year and Life Lately

It's my first episode in 2020 and the last few months have been a whirlwind. I'm talking about the last few months, becoming a Dad and how I've been using social media and sharing my son. I also talk about what I want from social media for him as he grows older and into the future. I also announce my plans for the podcast for 2020 and I want to hear your stories of how social media has made an impact on your life. Let's turn your story into an episode to share it and inspire and educate ot...

EP.51 Being Authentic on Social Media with Cherie Clonan

Cherie Clonan is the founder and Director of social media agency – The Digital Picnic. Cherie's approach to social media for her business authenticity - led, it not only defines her but also her team, clients and even influences her followers.

EP.50 50th Episode

It's the 50th episode! Todd recounts some of his most popular episodes, some of his favourites and recaps what Good Social Podcast is all about.

EP.49 Brand and Culture on Social Media

D.P. Knudten speaker, Author, Dean of the Nonfiction Brandversity, all 'round legend and my friend from Madison, Wisconsin is joining me on the podcast today to talk brand and culture on social media.

EP.48 Instagram is Hiding Likes and it's Going to be Okay

In May 2019 Instagram began testing hiding post likes in Canada, in July they expanded the test to six more countries. It became huge news for social media and traditional media but what does it really mean and why are they really testing it?

EP.47 Sharing Big News on Social Media

Big news about your life is important to you and considering how and who you share it with is equally important. In this episode Todd and Alex discuss their recent big news (hint: they’re having a BABY!), when they chose to share it and why.

EP.46 The President of the USA Can’t Block People on Twitter

What happens when someone is blocked on Twitter? In President Trump's case, it violated the Constitution of the USA. When Trump block several Twitter users because the expressed opposing views, they sued him – and won!

EP.45 Accountability on Social Media

It seems to happen weekly, a social media user will be held accountable for a tweet or a post on Instagram or facebook. It could be a brand, business, politician, sports person or anyone on social media and that accountability makes it a better place.

EP.44 The Responsibility of Community Management

Who is responsible for comments on social media posts? A recent court ruling highlights the importance of community management & the responsibility that anyone who publishes anything on social media has, not just for the content but the comments to.

EP.43 Messenger Marketing with Aoife O’Connoll from Yarnly

Messenger Marketing is growing, becoming more complex & more valuable for customers & businesses. In this episode Todd talks with Aoife O'Connell from Yarnly about chatbots & Messenger Marketing & why it's time to incorporate it into your

EP.42 The SXSW Episode

SXSW is a conference and SO much more! In this episode Todd recounts his trip to Austin, Texas for SXSW 2019. He talks about the food, the fun and the way that SXSW has affected him (in the BEST way).

EP.41 Influencer Marketing with Sonia Bavistock

Influencer marketing is a hug part of social media but what does it take to become an influencer and what are the challenges influencers face in 2019. Todd is joined by Sonia Bavistock to talk about authenticity in an age of influence.

EP.40 My Principles of Social Media

The reach of social media is far and wide, it's always on and Facebook alone connects more than 2 billion people. In this episode Todd shares his principles of being on social media that can be applied to personal use as well as professional use.

EP.39 How do we hold on to our humanity in the age of bots and AI

We live complicated and busy lives and we already use technology to make things a little easier. With Bots and AI becoming more prevalent are we close to losing our humanity? In this episode Todd talks about why it's so important to keep a human touch.

EP.38 Republished: Social Media for Business

Republished: Can a business use social media to successfully grow an audience and build a client base? In this episode Todd talks about how business can use social media to not just sell but enrich their audiences lives with valuable content.

EP.37 What would a better version of Facebook look like?

With a lot of talk recently about Facebook making some big changes Todd discusses what a better version of Facebook might be like. Are we already using this new version of Facebook? Are these ‘changes’ just Facebook adapting the platform to align with

EP.36 Social Media is in its Infancy but it's Starting to Grow Up

Social media has some growing up to do but if you step back and look at it, it hasn’t been around for very long. In this episode Todd explains what he means when he says Social Media is in its infancy and also how we may be watching it begin to grow up.

EP.35 Colonel Sanders; The Instagram Influencer

Colonel Harland David Sanders was born on 9 September 1890 and had a few jobs like steam engine stoker and insurance salesman before selling fried chicken. In April 2019 all that changed when he became a ‘true’ Instagram Influencer.

EP.34 The Real Reason Lush UK Are Switching Up Their Social Media

Lush UK sent shockwaves through the digital marketing world recently when they announced that they’re “switching up social”, but what does that mean? They dropped some hints in their post that they may have a bold new plan with a community focus.

EP.33 This is Only the Beginning; Making Sense of the Future of Facebook

Big changes are on the horizon for Facebook and after attending SXSW and Social Media Marketing World, Todd shares his thoughts and in-depth analysis of what it all means for Facebook, Instagram, Messenger and WhatsApp.

EP.32 Equivalent of a Message on Social Media

Communicating through messages has been around for a long time and with each advancement in technology it becomes more efficient. Humans are more connected now than ever before so what is the equivalent of sending a message on social media?

EP.31 Conferencing: How to and Why - A Guide to Social Media Marketing World

Social Media Marketing World is an amazing conference that Todd has attended three times before. 2019 will be his fourth year and in this episode Todd talks about why he keeps going back and also discusses his tips on how to conference.

EP.30 5 Easy Steps to Declutter your Social Media

Your social media profiles can sometimes get a little messy and you start seeing content you’re not interested in, your experience becomes a scroll-fest because nothing is engaging. In this episode Alex and Todd will talk about the ways you can clear out the clutter and get your feeds back to the valuable content you want and need.

EP.29 Meme Marketing

Meme marketing became the most talked about aspect of communications on the web during 2018. In this episode Todd takes a look at the Bird Box meme phenomenon and explores its effect on marketing, brands and the consumer.

EP.28 The World Record Egg and what it Achieved

On January 5 2019 a picture of an egg was posted on Instagram that quickly became the most liked (53 million) post ever. Join Todd as he discusses the World Record Egg and with some help what it has been able to achieve.

EP.27 What Does Social Media Have to do with Bella the Lost Dog?

When social media is used for good it can do great things and in this episode Todd tells the story of a little lost dog Bella and how, with the help of Facebook Groups and the local community, Bella was found and reunited with her owner.

EP.26 Facebook Turns 15

This week, Facebook celebrated its 15th birthday and in this episode Todd takes a look back over the timeline from its origins in a Harvard dorm room to becoming the biggest social network in the world.

EP.25 The Influence and Exposure of Fyre Festival

Fyre Festival was billed as a dream event—an ultra exclusive, ultra luxury festival to be held on an island in the Bahamas, the reality was more like a nightmare for those that attended. Join Todd as he explores how social media played an equal part in promoting the event and exposing it.

EP.24 Misinformation on Social Media

What do Mark Twain, Robin Williams and Marie Kondo have in common? To find out the answer you'll have to listen to this week's episode where Todd talks about misinformation on social media and how we all have a responsibility to do something about it.

EP.23 Social Media for Business

Do businesses belong on social media? Can a business use social media to successfully grow an audience & build a client base? In this episode Todd talks about how business can use social media to not sell but enrich their audiences with valuable content.

EP.22 Social Media in 2019

2018 was a big year for social media and in this episode Todd recaps some of the major events of the year and also discusses his predictions for 2019 which touch on how people use social media, changes in the platforms and trends in content publishing.

EP.21 New Year Resolution

It's a new year and that means it's time for a new year resolution. In this episode Todd talks about how social media can play a part in helping you set and achieve your goals. He also share some of his goals for 2019.

EP.20 Reflecting on 2018

Todd launched the podcast in 2018 and in this episode he looks back at some of his favourite episodes and his guests, discusses the successes and failures and where things are going in 2019.

EP.19 Healthy Social Media Use

Social media can be so good but it can also be a distraction from real life. In this episode Todd talks about healthy social media use and why it's important to practice it during the festive season.

EP.18 Why There’s No Dislike Button on Facebook

The ability to 'Like' was added to Facebook in 2009, it was a great feature that enable more interaction from users but it was also very limited in application. In this episode Todd talks about why a dislike button was not the answer.

EP.17 Bringing Positivity to Social Media

It can be something that made you laugh, something that made you think or something that you love. Bringing positivity to social media isn’t hard to do and anyone can do it! Todd talks about how we can be positive, what it means and shares some examples.

EP.16 Instagram Real Life VS Reel Life

Is what happens on social media real life or is it fictional? Does it matter? Social media is a lot of different things to a lot of different people and in this episode Todd discusses the real vs reel.