Good People, Good Marketing
50 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 9 ratingsA podcast about nonprofit digital marketing and how to make it better.
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Episodes
Big News – We’re Stronger Together!
August 01, 2019 13:50 - 19 minutes - 13.2 MBToday Adam is joined by Rachelle Kuramoto and Jeff Hilimire to share exciting news – we’re stronger together.... The post Big News – We’re Stronger Together! appeared first on Sideways8.
Episode 123 – Simple is not easy.
July 23, 2019 13:00 - 14 minutes - 9.97 MBKaty Smithy of Greenheart International, a cultural exchange organization connecting people all over the world, joins the podcast to talk... The post Episode 123 – Simple is not easy. appeared first on Sideways8.
Episode 122 – Bring in user-generated content and rely on digital ambassadors
July 10, 2019 11:17 - 14 minutes - 19.4 MBHeather Friedman of LifeLine Animal Project joins the podcast to share what is and isn’t working in digital marketing, and... The post Episode 122 – Bring in user-generated content and rely on digital ambassadors appeared first on Sideways8.
Episode 121 – Focus on short bursts of engagement.
June 26, 2019 11:25 - 20 minutes - 13.8 MBToday Adam and Marijane, director of marketing/PR for the NHP Foundation, chat about digital marking and why you should focus... The post Episode 121 – Focus on short bursts of engagement. appeared first on Sideways8.
Episode 120 – Generosity begets generosity.
June 20, 2019 16:30 - 14 minutes - 10.2 MBAdam: [00:08] Hi and welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to... The post Episode 120 – Generosity begets generosity. appeared first on Sideways8.
Episode 119 – Target people that share aspects of your mission.
June 06, 2019 00:55 - 15 minutes - 10.7 MBBill Alfano is the Director of Marketing and Sponsorship for the Pan-Mass Challenge, the nation’s single most successful athletic fundraiser.... The post Episode 119 – Target people that share aspects of your mission. appeared first on Sideways8.
Episode 118 – Using lookalike audiences is a great way to recruit more people.
May 23, 2019 15:04 - 18 minutes - 12.4 MBToday Rachel Arnold Cooper of Youth For Understanding USA joins the podcast to discuss why using lookalike audiences is a... The post Episode 118 – Using lookalike audiences is a great way to recruit more people. appeared first on Sideways8.
Episode 117 – Continue to ask questions and continue to test and learn.
May 13, 2019 13:00 - 12 minutes - 8.31 MBAdam: [00:08] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to make... The post Episode 117 – Continue to ask questions and continue to test and learn. appeared first on Sideways8.
Episode 116 – Speak to people like they’re real people.
May 10, 2019 10:53 - 18 minutes - 12.5 MBAdam: [00:08] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to make... The post Episode 116 – Speak to people like they’re real people. appeared first on Sideways8.
Episode 115 – Use social media for back and forth dialogue.
May 02, 2019 19:52 - 15 minutes - 10.3 MBToday on the show we are joined by Greg Griffith, the Executive Director for the Georgia State Soccer Association. Adam:... The post Episode 115 – Use social media for back and forth dialogue. appeared first on Sideways8.
Episode 114 – Mirror what consumers are doing and how they like to interact with brands.
April 23, 2019 18:03 - 18 minutes - 12.4 MBToday on the Good People Good Marketing podcast we are joined by Cathy Davis from Feeding America. Adam: [00:08] Hi,... The post Episode 114 – Mirror what consumers are doing and how they like to interact with brands. appeared first on Sideways8.
Episode 113 – Lean into telling stories through great photography.
April 17, 2019 23:03 - 19 minutes - 13.4 MBKim Johnson of Homeboy Industries joins the podcast today to discuss digital marketing, social media fundraising campaigns, and how to... The post Episode 113 – Lean into telling stories through great photography. appeared first on Sideways8.
Episode 112 – Social media is the wild west.
April 15, 2019 12:49 - 14 minutes - 10.1 MBToday on the podcast, we chat with Emily Crowe – Social Media Manager at Mercy Corps. Adam: [00:09] Hi, welcome... The post Episode 112 – Social media is the wild west. appeared first on Sideways8.
Episode 111 – Influencer marketing is happening in nonprofits.
March 29, 2019 18:31 - 18 minutes - 12.6 MBOur guest on the show today is Matt Mundt – the Senior Director of Marketing for CURE International. Adam: [00:08]... The post Episode 111 – Influencer marketing is happening in nonprofits. appeared first on Sideways8.
Episode 110 – The 70-20-10 Rule
March 26, 2019 09:40 - 16 minutes - 11 MBAdam: [00:09] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to make... The post Episode 110 – The 70-20-10 Rule appeared first on Sideways8.
Episode 109 – Don’t be afraid to make yourself known.
March 23, 2019 20:12 - 22 minutes - 15.5 MBAdam: [00:08] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to make... The post Episode 109 – Don’t be afraid to make yourself known. appeared first on Sideways8.
Episode 108 – Email marketing for zero unsubscribers
March 12, 2019 18:56 - 16 minutes - 11.4 MBAdam: [00:08] Hi, and welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how to... The post Episode 108 – Email marketing for zero unsubscribers appeared first on Sideways8.
Episode 107 – Meet people where they are and make it frictionless.
February 26, 2019 18:09 - 10 minutes - 7.47 MBLisa Bowman is on the podcast today discussing digital marekting and how to meet people where they are and make... The post Episode 107 – Meet people where they are and make it frictionless. appeared first on Sideways8.
Episode 106 – Inundating the audience with endless information does not work well.
February 21, 2019 19:41 - 13 minutes - 9.28 MBToday on the podcast we chat with Marco Ruggeri, marketing manager at Samaritas. Marco is a Wayne State University graduate,... The post Episode 106 – Inundating the audience with endless information does not work well. appeared first on Sideways8.
Episode 105 – Creative tools engage brand advocates and share better stories.
February 19, 2019 21:31 - 16 minutes - 11.1 MBOur guest on the show today is Erin Flior! Erin is the Senior Director of Digital Communications at the Cystic... The post Episode 105 – Creative tools engage brand advocates and share better stories. appeared first on Sideways8.
Episode 104 – No silos, more collaboration
February 06, 2019 17:31 - 15 minutes - 10.8 MBMy guest on the show today is Charma Parker. Charma is the Senior Manager of Marketing Innovations for the Atlanta... The post Episode 104 – No silos, more collaboration appeared first on Sideways8.
Episode 103 – Getting your message to the right people is the biggest win.
February 05, 2019 02:30 - 17 minutes - 11.8 MBMy guest on the show today is Eric Oyan. Eric is the Membership Marketing Program Manager for the American Nurses... The post Episode 103 – Getting your message to the right people is the biggest win. appeared first on Sideways8.
Episode 102 – Use merchandise to create fans of the brand.
January 30, 2019 17:53 - 21 minutes - 29 MBOur guest today is Brandon Felton. Brandon runs marketing and e-commerce at the American Civil Liberties Union, an almost hundred-year-old... The post Episode 102 – Use merchandise to create fans of the brand. appeared first on Sideways8.
Episode 101 – Video on Facebook gets shared 80% more often.
January 19, 2019 06:03 - 21 minutes - 14.6 MBMy guest on the show today is Rebekah Closs. Rebekah is the Program Marketing Manager for UMFS, a private child... The post Episode 101 – Video on Facebook gets shared 80% more often. appeared first on Sideways8.
Episode 100 – Share deep content and revisit the history of your mission.
January 11, 2019 17:36 - 11 minutes - 7.65 MBMy guest on the show today is Rufaro Matombo. He is an experienced and versatile digital content manager with an... The post Episode 100 – Share deep content and revisit the history of your mission. appeared first on Sideways8.
Episode 99 – Don’t chase algorithms.
January 09, 2019 17:35 - 11 minutes - 8.15 MBMy guest on the show today is Katie Koranda. Katie is the Digital Content Specialist at Feed My Starving Children.... The post Episode 99 – Don’t chase algorithms. appeared first on Sideways8.
Episode 98 – Story, concept, design.
January 03, 2019 00:04 - 19 minutes - 13.7 MBToday we chat with Michael Vamosy. Michael is a graphic designer by trade. During his career, he has been the... The post Episode 98 – Story, concept, design. appeared first on Sideways8.
Episode 96 – Content is the touch point between brand and consumer.
December 06, 2018 03:22 - 18 minutes - 12.8 MBMy guest on the show today is my friend Mike Popowski. Mike drives Dagger’s vision, culture, and growth. He brings... The post Episode 96 – Content is the touch point between brand and consumer. appeared first on Sideways8.
Episode 95 – Immersive video allows people to experience something.
December 06, 2018 02:30 - 16 minutes - 11.2 MBMy guest on the show today is David Feinman. David co-founded Viral Ideas Marketing with Zach Medina which creates online... The post Episode 95 – Immersive video allows people to experience something. appeared first on Sideways8.
Episode 94 – Telling people what they want isn’t a successful strategy.
November 30, 2018 23:02 - 15 minutes - 10.8 MBMy guest on the show today is Mari Considine. Mari is the Senior Vice President of Development and Marketing for... The post Episode 94 – Telling people what they want isn’t a successful strategy. appeared first on Sideways8.
Episode 93 – People don’t give to need, they give to success.
November 28, 2018 19:14 - 18 minutes - 12.4 MBMy guest on the show today is Whitney Hahn. Whitney is the managing partner of Digital Bard in Frederick, Maryland,... The post Episode 93 – People don’t give to need, they give to success. appeared first on Sideways8.
Episode 92 – Use earned media to build credibility.
November 26, 2018 19:14 - 20 minutes - 14 MBMy guest on the show today is Alexander Lowry. He is a professor of Finance at Gordon College and Director... The post Episode 92 – Use earned media to build credibility. appeared first on Sideways8.
Episode 91 – Learn how to focus in your own voice.
November 23, 2018 18:05 - 10 minutes - 7.46 MBMy guest on the show today is Ash Brown. Ash is a gifted American producer, blogger, speaker, influencer, and event... The post Episode 91 – Learn how to focus in your own voice. appeared first on Sideways8.
Episode 90 – People’s attention spans are getting shorter.
November 16, 2018 14:48 - 13 minutes - 9.39 MBMy guest on the show today is Courtney Kehl. Courtney is the Marketing Manager for Enterprise Networking and global campaigns... The post Episode 90 – People’s attention spans are getting shorter. appeared first on Sideways8.
Episode 89 – Data is fine, but keep the emotional hook.
November 15, 2018 05:54 - 15 minutes - 10.7 MBMy guest on the show today is Michael Schreiber. Michael is an experienced leader of mission driven organizations with a... The post Episode 89 – Data is fine, but keep the emotional hook. appeared first on Sideways8.
Episode 88 – New Crowdfunding Platforms Engender Greater Trust
November 09, 2018 03:51 - 19 minutes - 13.6 MBOur guest today is Linda Fisk. Linda is the Senior Vice President of Marketing for Susan G. Komen. She leads Komen’s... The post Episode 88 – New Crowdfunding Platforms Engender Greater Trust appeared first on Sideways8.
Episode 86 – Turn Followers Into A Community Behind A Cause
November 05, 2018 18:46 - 17 minutes - 13.9 MBMy guest on the show today is Zach Monette. Zach is in his seventh season at Team Novo Nordisk, where he leads... The post Episode 86 – Turn Followers Into A Community Behind A Cause appeared first on Sideways8.
Episode 87 – Reach people where they are
November 05, 2018 02:33 - 13 minutes - 9.21 MBMy guest on the show today is April Reign, April practiced law for nearly twenty years, honing her talent for... The post Episode 87 – Reach people where they are appeared first on Sideways8.
Episode 85 – Keep pushing the envelope or you’ll get left behind.
November 02, 2018 14:54 - 17 minutes - 13.8 MBMy guest today is William Pate, president and CEO of Atlanta Convention and Visitors Bureau. He is charged with maintaining... The post Episode 85 – Keep pushing the envelope or you’ll get left behind. appeared first on Sideways8.
Episode 84 – How to build authority and credibility in the marketplace
October 29, 2018 22:10 - 12 minutes - 7.04 MBMy guest on the show today is Jeff Hilimire. Jeff is the CEO of Dragon Army, a mobile experience company and... The post Episode 84 – How to build authority and credibility in the marketplace appeared first on Sideways8.
Episode 83 – Google Grants allows us to reach hundreds of thousands of people every month
October 26, 2018 17:47 - 15 minutes - 8.84 MBMy guest on the show today is Amir Maltz. Amir serves as the Director of Sales and Marketing for the... The post Episode 83 – Google Grants allows us to reach hundreds of thousands of people every month appeared first on Sideways8.
Episode 82 – Off The Wall (Special Episode)
October 23, 2018 17:51 - 12 minutes - 8.36 MBThis is a special episode with guests Chris Appleton and Karli Figueroa, highlighting the Off the Wall initiative led by WonderRoot... The post Episode 82 – Off The Wall (Special Episode) appeared first on Sideways8.
Episode 81 – The website should be your primary source of leads
October 23, 2018 04:02 - 17 minutes - 10.1 MBMy guest on the show today is Megan Sinkinson Withrow. She is the Head of Creative on the Go To... The post Episode 81 – The website should be your primary source of leads appeared first on Sideways8.
Episode 80 – Things that sound like science fiction are already here
October 21, 2018 02:46 - 30 minutes - 17.7 MBMy guest on the show today is John Rich. John Rich is the V.P. of FutureX Labs at Moxie. Never... The post Episode 80 – Things that sound like science fiction are already here appeared first on Sideways8.
Episode 79 – Don’t just hire a writer, hire a subject matter expert
October 17, 2018 21:30 - 14 minutes - 9.82 MBMy guest on the show today is Michael Greenberg. Michael is the founder of Gentlemen of Technology LLC, a BTB... The post Episode 79 – Don’t just hire a writer, hire a subject matter expert appeared first on Sideways8.
Episode 78 – People will share your message if they believe in it and it’s easy
October 15, 2018 16:18 - 25 minutes - 17.3 MBToday I have two guests on the show, Ivy Garcia and Lisa Campbell Harper. Together they have co-founded BRANDfit which... The post Episode 78 – People will share your message if they believe in it and it’s easy appeared first on Sideways8.
Episode 77 – It comes down to understanding what the problem is
October 10, 2018 17:12 - 19 minutes - 13.5 MBMy guest on the show today is Matt Hauser. Matt is the Senior Vice President at TransPerfect. Focused on helping... The post Episode 77 – It comes down to understanding what the problem is appeared first on Sideways8.
Episode 76 – Be yourself, everyone else has already been taken
October 08, 2018 16:31 - 16 minutes - 11.4 MBMy guest on the show today is Eric Rosenberg. Eric is a finance, travel and technology writer in Ventura, California.... The post Episode 76 – Be yourself, everyone else has already been taken appeared first on Sideways8.
Episode 74 – We need more cheese pulls in marketing
October 01, 2018 16:15 - 24 minutes - 16.6 MBMy guest on the show today is Crissy Shropshire. She is the Creative Director, Brand Image and Editorial for Food... The post Episode 74 – We need more cheese pulls in marketing appeared first on Sideways8.
Episode 75 – Focus more on the planning than the plan itself
September 28, 2018 19:48 - 17 minutes - 13.8 MBMy guest on the show today is Luis Chabolla. Luis is the former communications director at Community Foundation Santa Cruz County, in... The post Episode 75 – Focus more on the planning than the plan itself appeared first on Sideways8.