In episode 103, Coffey talks with Alise Cortez about revitalizing the workforce by managing through meaning.

They discuss the current state of the American workforce; how the pandemic changed the expectations and motivations of employees; generational differences; what she means by “gusto” when discussing personal meaning; the long-term strategy of conscious capitalism; understanding what stakeholders care about; logotherapy’s potential in the workplace; ownership culture; the importance of purpose alignment; and practical considerations for leaders to implement change.

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About our Guest:

Dr. Alise Cortez is the chief purpose officer at Alise Cortez and Associates, a management consulting firm specializing in the activation of meaning and purpose. She is also an inspirational speaker, social scientist, author, and host of the Working on Purpose radio show. 

She is the author of:

• Purpose Ignited: How Inspiring Leaders Unleash Passion and Elevate Cause (2020)

• Passionately Striving in “Why”: An Anthology of Women Who Persevere Mightily to Live Their Purpose

(2021)

• Coloring Life: How Loss Invites Us to Live More Vibrant Lives (2023)

• The Great Revitalization: How Activating Meaning and Purpose Can Radically Enliven Your Business

(2023)

Having developed her expertise within the human capital / organizational excellence industry over the last 25 years, she is focused on helping companies, leaders, and individuals across the globe to live with “gusto” and make the most of their one, precious life. 

Today Dr. Cortez is focused on enabling organizations to lead from purpose and create cultures that inspire impassioned performance, meaningful engagement and fulfillment, while encouraging a devoted stay within the organization. 

For individuals, Dr. Cortez facilitates an online global community and various retreats to enable people hungry for a more meaningful and purposeful life to create it for themselves.

Alise Cortez can be reached at

https://www.alisecortez.com 

https://www.gusto-now.com 

https://www.linkedin.com/in/alisecortez 

https://twitter.com/alisecortez 

https://www.facebook.com/alise.taylorcortez 

https://www.instagram.com/alisecortez

About Mike Coffey:

Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.

In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.

Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.

Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year.

Additionally, Imperative has been named the Texas Association of Business’ small business of the year and is accredited by the Professional Background Screening Association.

Mike is a member of the Fort Worth chapter of the Entrepreneurs’ Organization and volunteers with the SHRM Texas State Council.

Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).

Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.

Learning Objectives:

1. Identify the shifts in employee expectations and motivations resulting from the pandemic.

2. Understand the concepts of conscious capitalism, stakeholder engagement, and purpose alignment in organizational strategy.

3. Explore strategies for promoting a purpose-driven work culture

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