Podcast 71: how to write B2B social media content

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.

The post Podcast 71: how to write B2B social media content appeared first on Radix.

Ah, social media. Everyone’s doing it, but – in B2B marketing, at least – it seems there are still precious few brands doing it very well.

From a copywriting point of view, social is too often an afterthought. Instead of a nuanced, two-way conversation, pre-created content gets blasted out to anyone who wants to read it, in a post desperate to attract any kind of engagement from the widest possible audience.

In this episode of Good Copy, Bad Copy: the B2B Copywriting Podcast, social media expert Kate Stoodley of New York-based Comment Ground explains why that’s precisely the wrong approach.

Where social ends, and content begins

Give the episode a listen, and you’ll hear Kate tell us:

Why, just because you can put content on social, doesn’t mean you should
How to decide what to publish on LinkedIn, and what goes on your blog
Where Facebook and Instagram fit into the B2B mix
The hallmarks of great B2B social content
The case for going beyond your competitors, and putting a point of view

How to keep up with social media change

We’re not going to lie; we were pretty relieved when Kate admitted that even social media gurus struggle to keep on top of all the changing formats and specifications. Here are the resources she recommended:

Hootsuite’s social media management blog
The Buffer social media resources blog
Social Media Examiner
The Official LinkedIn Blog
Twitter’s own blog
Sprout Social’s Social Media Insights

Name that chair

Here’s the awesome new/old Eames chair Fiona was talking about in this episode:

To name it, drop us a line to [email protected], or tweet us using the hashtag #NameThatChair.

(Thanks to our lovely new account manager Phil for the badass photo skills.)

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How to listen

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Credits

Podcast editing and music by Bang and Smash

The post Podcast 71: how to write B2B social media content appeared first on Radix.