Podcast 69: B2B tech copywriters versus the “Gender Say Gap”

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?

The post Podcast 69: B2B tech copywriters versus the “Gender Say Gap” appeared first on Radix.

I once dialled into a conference call in time to hear the tail end of a conversation between the client’s marketing manager and the expert I was about to interview. The manager was breathlessly explaining that they would be talking to a “lady copywriter”, as if I were some sort of elusive cryptid, only recorded in grainy photographs and poorly sourced Reddit threads.

It was quite sweet, really – they sounded genuinely pleased that they’d be dealing with a female writer. (Plus, depending on the inflection, “lady copywriter” makes me sound like I own a very large manor house in the country and can trace my lineage back to the Plantagenets.)

But, until that point, I’d never thought of myself as a novelty.

And in a way, that’s what our latest episode of Good Copy, Bad Copy is all about. Why are “lady copywriters” such a rarity in our industry?

In response to some sobering statistics from the most recent ProCopywriters survey (including the fact that female writers are still somehow paid 25% less than male writers, despite making up the majority of the workforce), David asks Fiona to share what it’s really like to be a female B2B tech copywriter.

We’re also lucky enough to have a truly excellent interview with Claire Mason of Man Bites Dog, discussing what she calls “The Gender Say Gap”. We aren’t just missing women’s writing in the B2B tech marketing – we’re missing out on female experts to showcase and quote, too.

I won’t spoil too much here, but listen in to hear Claire, Fiona, and David chat about:

Why auditing diversity is just as important as auditing everything else in an organisation
How to get expert female voices in front of our audiences – and why it’s so important
Practically, what can we all do to make business tech marketing a more inclusive industry for every gender?
Why encouraging more young women into STEM isn’t just the right thing to do – it’s vital for the UK economy

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Credits:

Podcast editing and music by Bang and Smash

The post Podcast 69: B2B tech copywriters versus the “Gender Say Gap” appeared first on Radix.