Alexandra Zatarain and Sleeping On It
Good Company
English - October 16, 2020 13:45 - 44 minutes - 36 MBBusiness Technology data ecommerce future of work strategy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.
We tackle:
How she helped navigate the brand from a sleep product to a sleep missionWhat she thinks makes a Good Company and how they built an authentic purpose-driven forceHer ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)Determining if Steve Aoki is an Eight Sleep influencerThe ongoing brand dilemma of standing out vs. fitting inWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.