Andy Jones - Head of Sales - Mobile Squared - talks A2P Marketing and Channel Optimisation

Good, Bad and Ugly Telco and Digital ID Innovation people, their stories and their music in 20 minutes - Top 1% Engagement on LinkedIn

English - February 16, 2022 15:51 - 23 minutes - 18.8 MB
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Previous Episode: Jimmy Jones, Head of Security at Zariot, talks IoT, Data Analytics and Digital Twins - plus his early surprising career!

Next Episode: Anurag Aggarwal, Head of Partnerships, Tanla Platforms talks about CPaaS and a classic song he likes

We’re delighted to have, Andy Jones, Head of Sales for Mobile Squared who is an expert in Mobile Marketing Channels talking about how they help their customers with their Business and A2P channel development

Andy firstly talks about how his career moved from BT, to Mavenir and onto Mobile Squared.

Andy relates a very interesting discussion on how RCS developed, how Google moved into the market and how he see RCS developing.

His work with Mobile Squared enables their customers to analyse the effectiveness of different A2P marketing channels, measuring consumer engagement habits and at what price per engagement.

Mobile Squared provides Market Information to Mobile Operators, Aggregators and Enterprises using their MessageMapIQ service.

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This Podcast is sponsored by Nettzer – Digital First Selling - www.nettzer.com

Meet us at Mobile World Congress 2022 Barcelona to talk about Customer Onboarding and eKYC

Also, can I ask for a vote in the upcoming Mobile Ecosystem Forum, MEF, elections - I understand what it takes to develop companies in the Mobile Industry and would be delighted to understand your issues - [email protected]