The Ethics of Testimonials & Reviews
Good Authority
English - December 14, 2020 12:00 - 11 minutes - 8.88 MB - ★★★★★ - 1 ratingMarketing Business Entrepreneurship business businesstips entrepreneurs ethicalmarketing influencers marketers marketing marketingtips socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Testimonials and reviews have a strong swaying power but many marketers and entrepreneurs use them in a predatory, coercive and unethical way.
The easiest way to create trust online is to get someone else to say how great you are and it's fundamentally good for business when they do, however, your testimonials need to be as truthful and value-based as the actual content that you're teaching or the service you're providing.
In today’s episode, I touch base on the core principles of advertising guidelines and how you can find this information online and ways that you can be transparent and relevant with your testimonials and reviews on your sales pages and socials.
I'd be so freakin' grateful if you could subscribe to the show, leave a review and a rating. And why not take a screenshot and share it with your family, friends and biz besties while you're at it (it all helps!).
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
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