How Authentic Leadership Can Elevate Your Personal Brand
Good Authority
English - February 01, 2021 12:00 - 13 minutes - 11.1 MB - ★★★★★ - 1 ratingMarketing Business Entrepreneurship business businesstips entrepreneurs ethicalmarketing influencers marketers marketing marketingtips socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Authentic leadership is about gaining legitimacy and building trust through developing honest relationships with followers as a leader and a personal brand. The relationship that we have as a personal brand and with our community is so important.
As a leader, the authority and a personal brand, you should be transparent and openly sharing your thoughts with your audience, considering alternative viewpoints and balancing your own beliefs with others and knowing that you're not the only true authority.
In this episode, I'm taking the four core concepts of authentic leadership theory and applying it to the world that I know best - online business. We are thinking about your own personal belief system and how that relates to the work you do and the audience that you serve.
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
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Authentic Leadership Referenced: https://www.ckju.net/en/dossier/power-authentic-leadership-how-legitimacy-ethics-and-positive-psychology-drive-organizational-performance
Accenture Study (2018): https://www.accenture.com/t20181205t121039z__w__/us-en/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf#zoom=50