#5 - Jennifer Brown [The Business of Wine]

Jennifer Brown is the Director of BACA Wines, a modern Zinfandel wine  brand by the makers of HALL & WALT Wines. Jennifer leads brand  development, marketing strategies, and operational plans, as well as  spearheads Direct-to-Consumer and Wholesale channels for the newly  launched luxury wine brand based in Napa Valley, California. Prior to  working at HALL & WALT, Jennifer was the founder of Omghow / Girl  Karma Inc., a social platform and positive destination for teen girls.

Jennifer grew up in the wine industry. Some of her fondest childhood  memories are skipping through her family’s Zinfandel vineyards in  Redwood Valley with her brother. Jennifer earned her Bachelor of Arts  degree at Northwestern University and went on to receive both a Master’s  Degree in Business Administration and a Law Degree from Stanford  University. Jennifer is fluent in German, which she learned when her  mother served as Ambassador to Austria. She is an avid hiking and yoga  enthusiast, incorporating wellness and healthy living as a core part of  her personal and professional regimen. In her free time, she loves to  travel, explore new experiences, and spend time with family and friends.  Jennifer resides in San Francisco with her husband, Energy Executive,  Eric Brown.

https://twitter.com/BACAWines

https://www.bacawines.com/

https://www.hallwines.com/

We Talk About:

Jennifer's background and her journey into wine

The Hall story and brands: Hall, Walt, and BACA

What was it like launching a wine brand?

Millennials and wine

The Zinfandel varietal

The impact of Covid-19 on the wine business

Connecting with customers: social media and virtual happy hours on Instagram live

We sample the Double Dutch - Zinfandel, Pinch Hitter - Carignan, and Rose

The white wine which will be added to the BACA lineup soon!

Some interesting food/wine pairings and what Jennifer likes to drink when she's not having wine