Going Global without Getting Lost in Transition

International expansion comes with a world of challenges — and no amount of internet research can prepare you for what you’ll experience on the ground in a new region. Trying to simply graft your business into a new location could very well leave key parts of your business “lost in translation.” So how do you plan for a new approach in a new region?

On this episode, host Thomas Merchant is joined by educator, advisor, author and CEO of International Marketing Partners, Allyson Stewart-Allen. Together, they discuss how companies can adapt their business model to work across different cultures, how to overcome the “global-local” dilemma, and much more. Don’t miss this insightful episode of G-P’s Pangeo Perspectives, Your Guide to Global Growth.

Visit g-p.com/podcasts to watch this episode in full and for more amazing insights from growth-minded innovators, trend setters, and business leaders about their experiences on the road to global expansion.

If you would like to learn more about Allyson’s LinkedIn Learning course “Leading International Growth”, visit https://bit.ly/Leading-Intl-Growth-course. To avail of the special G-P promo rate of 20% discount for Allyson’s book “Working with Americans” visit https://bit.ly/WwA-2nd-edition and use discount code “WWA20”.

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