Tucker Brown is the 6th generation rancher of the R.A. Brown Ranch. He has grown his followers on TikTok to 199k+, and garnered 3.7 million likes on his videos. He went viral overnight by sharing a video on TikTok of him lassoing a cow. Since then, he’s been constantly sharing tidbits of their ranch operations content in the said platform that help grow his business.


R.A. Brown Ranch is a progressive family ranching business that has been producing some of the most superior cattle and Quarter Horses in the industry since 1895. They raise and sell four breeds of cattle: Angus, Red Angus, SimAngus, and Hotlander.


In this episode, Aaron together with Hannah and Tucker talked about how he transformed his family ranching business using video marketing.




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