004 - So You Think You Can Niche

Don't sell a thing before you've done this. Stop hiding behind "everyone".Niching the heck down! Listen I get it, you've heard this so many times, you get stuck on who the heck you want to sell to. You're terrified of narrowing your market because of the fear of losing sales. Concerned you are in a saturdated market? Dive into this one. Show notes: In this episode we're going to discuss why you need to have a niche. We'll go over how to stand out in your profession and attract customers that you want to work with. I'll share a few examples of apparel brands who have nailed their niche and how it's generated billions of dollars of sales. We'll discuss what people are *actually* buying when they make a sale. I'll go over how why hiding behind "everyone" is killing your business and actually keeping you from shining bright. We'll talk about the power of 1 and how starting small is actually the best strategy for your business. We'll go over a few activities, asking yourself who you offer is not for to be able to understand clearly who it is for. Going all in on your niche will radically shift your business and mission. How different would your life look if you were willing to go all in?