To Tik Tok or Not To Tik Tok
Rogue Creators
English - August 26, 2021 10:00 - 29 minutes - 23.6 MB - ★★★★★ - 14 ratingsMarketing Business Technology digital marketing gary vee gary vaynerchuck social media marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Shownotes
(1:22) What are you obsessed with?
(4:58) What is TikTok?
(8:00) Beyond Gen-Z
(10:03) The 10 Rules of TikTok
(25:52) Rapid Fire
Links
Quotes
“I think something to remember is that a lot of times generations will shift platforms. So, they’ll move off of one platform and onto the other. You can’t just continue to say, ‘I’ll just always stay on this one platform for my audience.’ No, they might’ve shifted.” (9:14)
“You’re starting to see more creators, who are a little bit older, who are creating amazing videos [on TikTok] and being able to express themselves and even be able to showcase products and different things like that.” (9:44)
“Not every trend is going to be in line with your business...But I would say, don’t take yourself too seriously in this space because it’s designed for entertainment. If you take advantage of entertaining as well as educating and/or putting someone into your pipeline and driving them back to your website or another platform to engage with you, take advantage of that, but be a little more loose with it.” (11:47)
“Just like we’ve talked about on Instagram or any other platform, you have to be able to say, ‘This is my brand. This is what to expect when you show up on my channel.’” (13:04)
“[TikTok] is such short-form content. It is so highly digestible that you need to post often or your audience will get bored and moe on to somebody else.” (19:15)