[FOUNDER SERIES] Jon Allen of Onyx Coffee Lab
Rogue Creators
English - October 24, 2019 10:00 - 42 minutes - 34.4 MB - ★★★★★ - 14 ratingsMarketing Business Technology digital marketing gary vee gary vaynerchuck social media marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: John Allen
On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab
[00:01:52] - What are you obsessed with this week?
John - Cereal
Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC
[00:06:15] - Background of Onyx Coffee Lab
[00:07:29] - The 1907
[00:10:58]
- What was the moment you got into coffee and science and wanted to put the two together?
- it was a slow evolution
[00:14:08]
- How did you develop the culture at Onyx?
- it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes
[00:17:52]
- In coffee culture, what makes Onyx standout?
- we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50]
- Advice for doing authentic social media
- you have to be authentic, we don’t have a big plan
- use the language of the people you are trying to reach
- if our core team thinks its funny we post it
- we try to promote the staff that has been with us for a long time
[00:27:42]
- Something people would be surprised to learn about Onyx
- leader of full transparency in the coffee industry
[00:32:19]
- What is next for Onyx?
- new cafe in MoMa under construction
- growing the roasting business
- finding new coffees
- vertically integrating..dry mill project in Colombia - new quality standards
- pushing more international business
[00:38:04] - Rapid Fire Questions
Quotes from the Episode:
“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15]
“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48]
Links:
Onyx Coffee Lab - https://onyxcoffeelab.com
Social Media:
https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/
https://www.instagram.com/onyxcoffeelab/
https://www.facebook.com/OnyxCoffeeLab/
https://twitter.com/OnyxCoffeeLab